Myths are commonly associated with illusions or with deceptive, dangerous discourse, and are often perceived as largely the domain of premodern societies. But even in our post-industrial, technologically driven world, myths – Western or Eastern, ancient or modern, religious or scientific – are in fact powerful, pervasive forces.
In Social Myths and Collective Imaginaries, Gérard Bouchard conceptualizes myths as vessels of sacred values that transcend the division between primitive and modern. Myths represent key elements of collective imaginaries, past and present. In all societies there are values and beliefs that hold sway over most of the population. Whether they come from religion, political institutions, or other sources, they enjoy exalted status and go largely unchallenged. These myths have the power to bring societies together as well as pull them apart. Yet the study of myth has been largely neglected by sociologists and other social scientists. Bouchard navigates this uncharted territory by addressing a number of fundamental questions: What is the place of myth in contemporary societies and in the relations between the cultural and the social? How do myths take form? From what do they draw their strength? How do they respond to shifting contexts?
Myths matter, Bouchard argues, because of the energy they unleash, energy that enables a population to mobilize and rally around collective goals. At the same time myths work to alleviate collective anxiety and to meet the most pressing challenges facing a society. In this bold analysis, Bouchard challenges common assumptions and awakens us to the transcendent power of myth in our daily lives and in our shared aspirations.
About the authors
Gérard Bouchard is professor, human sciences, Université de Québec à Chicoutimi, and the author of numerous books, including Quelques arpents d'Amérique : population, économie, famille au Saguenay, 1838-1971, which won the 2000 Francois-Xavier Garneau Medal, Canadian Historical Association. He holds a Canada Research Chair and was appointed to the French Legion of Honour in 2002.
Howard Scott was born in southwestern Ontario and moved to Quebec in 1975. His translation of "L'Euguélionne" by Louky Bersianik won the Governor General Literary Award in 1997. He has translated many poetry, fiction, and non-fiction titles, often in collaboration with Phyllis Aronoff. In 2001, they won the Quebec Writers' Federation Translation Award and in 2009 they were shortlisted for the Governor General Literary Award. He is a past president of the Literary Translators Association of Canada. He lives in Montreal.
- Short-listed, Governor General's Literary Award, Translation Category
"By the early 1990s, Gérard Bouchard had become one of the few prolific authors who always deserved close reading. The wonderful translation of his latest book will further increase his reputation for rigorous thinking, wide-ranging reading, and engaging writing."
The Canadian Historical Review, vol 99 4, December 2018
"…Social Myths is an intriguing and potentially valuable analysis of cultural development."
Canadian Literature 236 2018
Other titles by Gérard Bouchard
Other titles by Les Editions du Boreal
An All-Star Look at Canada's Paralympians
Mina Among the Shadows
Breathe, Baby, Breathe!
Neonatal Intensive Care, Prematurity, and Complicated Pregnancies
Blueberries and Apricots
Anarchy of Light
The Montreal Canadiens
Rethinking a Legend