Flex Appeal is all about balancing our ethics with our tastebuds, and our vegetarian friends with our meat-eating ones. Choosing to reduce your meat intake, and to buy organic vegetables, free-range chickens and animals raised humanely and without drugs on small, mixed-crop farms are all ethical alternatives to a strict vegan diet. Flex Appeal shows you how to make these choices for your family, and to ease even the staunchest meat-and-potatoes eater into healthier and more sustainable eating—without asking them to give up meat.

Flex Appeal is part vegetarian cookbook and part meat mastery. Most of the meals in the book have a "flex appeal" option—they're a delicious vegetarian base with a suggested meat to add to the dish or on the side.

Pat and Nettie have gone through their recipe Rolodex to supply over 100 new and fresh ideas, most of which can be prepared in less than an hour. With many helpful tips—including tips on roasting chicken, fish and beef—this is a necessary book for anyone cooking for a family that has multiple tastes and needs. With Flex Appeal, dinner for four is now a snap.

Pat Crocker (Neustadt, Ontario CA) is the author of 18 cookbooks and a culinary herbalist with more than 1.25 million books in print. She was honored twice by the International Herb Association’s Professional Award, and also received the 2009 Gertrude H. Foster award from the Herb Society of America for Excellence in Herbal Literature. Her books, The Juicing Bible and The Vegan Cook’s Bible (both published by Robert Rose) have won “Best in the World” awards from the International Gourmand Culinary Guild.The past president of both the Ontario Herbalists’ Association and Home Economics Associations, Pat actively participates in the Herb Society of America, the International Herb Association, the International Association of Culinary Professionals, Cuisine Canada, and the Culinary Historians of Canada.patcrocker.comThe author lives and works in Neustadt, Ontario, Canada.

Pat Crocker's profile page

Nettie Cronish has been teaching vegetarian/ vegan / flexitarian cooking classes for 30 years at community colleges, health food stores, supermarkets and gourmet food shops. She is a popular speaker and cooking demonstrator in the Natural food sphere has appeared on many television and radio segments promoting a healthy lifestyle. She is the author of 3 vegetarian cookbooks: Nettie's Vegetarian Kitchen, New Vegetarian Basics and The Complete Idiot's Guide to Being Vegetarian in Canada. She has also co — authored 3 cook books, Everyday Flexitarian, Flex Appeal and Nourish — Whole Foods Recipes. She lives in Toronto with her husband and has 3 children.

Nettie Cronish's profile page

Pat Crocker is a culinary herbalist with a serious commitment to sustainable and humane food. She is a contributing editor of the Herb Companion magazine. She is the bestselling and international award—winning author of The Vegan Cook's Bible, The Juicing Bible, The Healing Herbs Cookbook and The Yogurt Bible. Pat lives in Neustadt, Ontario, with her husband, Gary.

Nettie Cronish is a vegetarian chef, culinary instructor and cookbook author. For the past 25 years, she has been teaching at supermarkets, community colleges and gourmet and health food stores. She works with dieticians, and develops and tests recipes for the business sector. She is chair of the Womens Culinary network and a board member of Fair Trade Canada. Nettie lives in Toronto with her husband and three children.