Joe Beef: Surviving the Apocalypse
Another Cookbook of Sorts
- Publisher
- Random House Canada
- Initial publish date
- Nov 2018
- Category
- Canadian, Canning & Preserving, Individual Chefs & Restaurants
-
Hardback
- ISBN
- 9780147530790
- Publish Date
- Nov 2018
- List Price
- $50.00
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Where to buy it
Description
Shortlisted for the 2019 Taste Canada Awards
It's the end of the world as we know it. Or not. Either way, you want Joe Beef: Surviving the Apocalypse in your bunker and/or kitchen.
In their much-loved first cookbook, Frederic Morin, David MacMillan, and Meredith Erickson introduced readers to the art of living the Joe Beef way. Now they're back with another deeply personal, refreshingly unpretentious collection of 150 new recipes, some taken directly from the menus of Fred and Dave's acclaimed Montreal restaurants, others from summers spent on Laurentian lakes and Sunday dinners at home. Think Watercress soup with Trout Quenelles, Artichokes Bravas, and Deer Beer Belly--alongside Smoked Meat Croquettes, a Tater Tot Galette, and Squash Sticky Buns.
Also included are instructions for making your own soap and cough drops and guidance on stocking a cellar with apocalyptic essentials--Canned Bread, Pickled Pork Butt, and Smoked Apple Cider Vinegar--for throwing the most sought-after in-bunker dinner party.
In this book filled with recipes, reflections, and ramblings, you'll find chapters devoted to the Quebecois tradition of celebrating Christmas in July, the magic of public television, and Fred and Dave's unique take on barbecue (Brunt-Enf Bourguignon, Cassoulet Rapide), as well as ruminations on natural wine and gluten-free cooking, and advice on why French cuisine rocks at a dinner party.
Whether you're holing up for a zombie holocaust or just cooking at home, Joe Beef is a book about doing it yourself, about making it your own, and about living--or at least surviving--in style.
About the authors
Meredith Erickson was born in Montreal and is the coauthor of the bestselling Joe Beef cookbooks, among many others. Her first solo cookbook, Alpine Cooking, was published in Fall 2019. Her work has appeared in publications including The New York Times, Elle, Saveur, Monocle, and Lucky Peach. She lives in Italy with her husband and young son.
Awards
- Winner, Taste Canada Awards - General Cookbooks
Excerpt: Joe Beef: Surviving the Apocalypse: Another Cookbook of Sorts (by (author) Frédéric Morin, David McMillan & Meredith Erickson)
Prologue
I love restaurants. Everything about them. Always have.
A restaurant is both a superficial and deeply profound experience. Restaurants can leave an existential mark on your life though you’re essentially just sitting down in a place to eat food and drink booze.
A restaurant is built on a foundation of broken hearts, failed relationships, trips to the hardware store, the clinic, extended credit and the goodwill of people who care about you. Writing a book and building a restaurant are deeply personal acts. They require everything of you, your passion and your spirit. You can meander in fits and starts for months, years even, down the wrong path, all to get to the right one. Books and restaurants, the best ones in my estimation, are built on unworkable rewrites and failed ideas, and let me tell you: that body count is high.
Writing a book or opening a restaurant can make you lose your mind.
Until you haven’t.
And then it clicks. And that’s Day 1. That’s where you start.
Building and then maintaining a restaurant is about loyalty. And this is why Joe Beef thrives. Because it is a deeply personal restaurant. That is not to say the food made in this tiny French restaurant isn’t technically on point (it is) or that the old cottage influence of Maine or Gaspé won’t fill you with nostalgia (it will), or that the care of the staff doesn’t enchant you (they do).
The attraction to Joe Beef is due to its authenticity. You cannot bullshit people with an inauthentic voice or cooking. Well, you can. But it won’t last.
“Deeply personal” is the beginning and the end of Fred and David’s playbook.
***
The point of a prologue is to make overarching sense of the chapters, to lay out the sequence of what you’re about to read. To pop the hood and preview what’s inside. But I’m not going to do that. Because this book is simply about where we are now.
Surviving the Apocalypse was a theme we dreamt up in 2014. We’re well aware there have been a few instances (some extreme weather, more-than-extreme elections) over the last couple years when it seemed survivalism and talk of impending doom had jumped the shark. The cars were packed and the E.T. suits were zipped. The zeitgeist seemed to be closing in on us. Maybe the world was actually going to end. But this book was never about the headline.
This book is about how to build things for yourself.
This book is about how to make it on your own.
We don’t expect anyone to build a trout pond that doesn’t work, like our pond at Joe Beef. Or to create your own makeshift cellar to house 31 bunker-friendly foods (though it would be prudent). But maybe you’ll write a poem about the Laurentians. Or make wine in a Yeti cooler. Or cook up a Pot-au-Feu in the autumn for your girlfriend, and then a baby for the spring.
We set out to write a book about shutting out the noise, because that was the problem in our own lives. We vowed there would be fewer recipes than in our first book (The Art of Living According to Joe Beef henceforth referred to as Book One), because recipes are time-consuming to write, but… we found inspiration in our weird theme and are giving you even more this time around (158!). So, the joke’s on us.
After 12 years of Joe Beef, and seven years after our first book, we think you know us by now. And so, in the pages to come, you’ll find good ideas, less good ideas and other ramblings. You’ll find etiquette on how children should behave at dinner, quick tricks for cheat sauces, a chapter devoted to the weird and wonderful Québec tradition of celebrating Christmas-in-July, a recipe for soap, and a towering cake made of rum balls.
I waitressed at Joe Beef on Day 1. We never thought we would make it to Week 2.
We never imagined people could love the restaurant as much as they do.
We never dreamt of writing a book.
We never thought anyone other than maybe our moms would buy the book.
And we definitely didn’t think we would have the opportunity for a second.
With gratitude and tremendous love, this book is dedicated to our city of Montreal.
—M. E.
Editorial Reviews
A Boston Globe, Houston Chronicle, Chicago Tribune, The New Yorker, Epicurious, and Munchies Best Cookbook of the Year
“There is an exciting, punk-rock aspirational hippie vibe to every page. . . . This sort of cooking is a way of life." —Sam Sifton, The New York Times
“The first ‘Joe Beef’ cookbook, from Montreal chefs Morin and McMillan is, perhaps, my favorite cookbook of all time. . . . Somehow, impossibly, the sequel is almost better. It has more recipes, it’s quirkier while also being a little more even-tempered, and it’s longer, which means you get to live in their world of Québécois mayhem a bit longer.” —Paula Forbes, Houston Chronicle
“Quebecois chefs McMillan and Morin are still at it. . . . The ‘Apocalypse’ of the title is a vague and compelling creative conceit: everything is ending, so why not make a towering savory confection of smoked whitefish salad garlanded with pastry swans?” —The New Yorker
“It may not be the book you’ll cook from the most (or maybe it will), but it might be the one you’ll love the best." —The Boston Globe
“The first Joe Beef cookbook changed forever what a cookbook could be. Anything that came after had to take it into account. Now, with this latest and even more magnificent beast , the rogue princes of Canadian cuisine and hospitality show us the way out of the numbing, post-apocalyptic restaurant Hell of pretentiousness and mediocrity that threatens to engulf us all. It makes us believe that the future is shiny, bright, beautiful, delicious—and probably Québécois. This book will change your life.” —Anthony Bourdain
“A superb sophomore cookbook [that] explores deeper, darker thoughts about our current moment. . . . [The authors] still share spectacular recipes like lapin a la moutarde, rabbit with mustard seductively smothered with a hemp crust, but how-to make cough drops, soap and bouillon cubes too. Plus you can pin the stunning 16-page fold-out aspirational apocalyptic pantry guide to the wall of your bunker.” —Chicago Tribune
“Were it not for this book, I would have no choice but to pack my belongings and move to Montreal. It is a beacon of light for the Joe Beefless.” —Jimmy Kimmel
“A rambunctious treatise on culinary maximalism in the face of a tempestuous political climate.” —Eater
“Good god this book is a masterpiece.” —Brooks Headley, chef/owner, Superiority Burger
"Darkly humored and deeply entertaining." —Food & Wine
“A quirky, charming culinary journal of sorts with recipes. . . . A theatrical book that in some ways mimics what it’s like to step into the celebrated restaurant on Rue Notre Dame in Montreal’s Little Burgundy.” —Taste
“A book for every lover of food and life.” —Diana Henry, The Sunday Telegraph
“Lush, sumptuous, and so, so over the top, about everything. I just want to eat and cook and eat everything in this wondrous book, all at once and right now. This book is an emotional experience: laugh, cry, love, hate, you will do it all. Full of wild, mental, beautiful, inspiring dishes. I love it. It’s a stunner like no other!!!” —Margot Henderson, chef/co-owner, Rochelle Canteen
“Joe Beef: Surviving the Apocalypse claims to be a book ‘about how to build things for yourself,’ a claim it easily surpasses with its eclectic and easy prose. Frédéric, David, and Meredith show that any craft—cooking, carpentry, or creating a great conversation—can be a high art if it’s approached with passion and resolve. This isn’t a book about cooking, it’s a book about living a full, rich life. And we think it’s built well.” —Kevin, Norm, Richard, Tom, and Roger, the gang from This Old House
“Like their first cookbook did seven years [ago], this one upends the genre. More than a series of recipes and anecdotes, it’s a biography of obsessions, a history lesson, a manifesto, and an entertainment that swerves into mixed martial arts and PBS television." —Bloomberg
“This is the book you need to survive, and with a huge grin on your face. . . . It seems that this is the book I have always wanted. Oeufs mayonnaise clinches it.” —Jeremiah Tower
