Municipal image-building now promotes cities globally, and also to their own citizens. Image-building in Canadian Municipalities explores the decision making processes that determine how cities and towns choose to represent themselves. It also assesses the effectiveness of those processes and of the images themselves. Documenting how image-building policies vary across municipalities and provinces, contributors focus on the interaction between various levels of government and on the involvement and influence of business organizations, heritage associations, environmental groups, and other social forces. Delving into largely unexplored areas of research, with a particular interest in smaller towns and cities, authors show how municipal image-making is often used to advance other policy objectives, and thereby intersects with areas such as culture, economic development, tourism, and immigration.

Image-building in Canadian Municipalities shows how municipalities of all sizes are conscious of their images. Thought-provoking and instructive, it provides lessons to policy makers and social interest groups about creating better public policies.

Contributors include Caroline Andrew (University of Ottawa), John C. Lehr (University of Winnipeg), Judy Lynn Richards (University of Prince Edward Island), Cristine de Clercy (University of Western Ontario), Peter Ferguson (University of Western Ontario), and Karla Zubrycki International Institute for Sustainability, Winnipeg).

Jean Harvey is director of the Research Centre for Sport in Canadian Society at the University of Ottawa.

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Saskatchewan-born, Robert J. Young received his doctorate from the London School of Economics, and is currently Emeritus Professor of History and Fellow of United College at the University of Winnipeg. He is a recipient of the University’s principal award for Excellence in Teaching, and its principal award for Excellence in Research. He was also named Canadian Professor of the Year by the Canadian Council for the Advancement of Education. The first of his 10 books was published by Harvard University Press, the most recent by the Winnipeg Free Press. His biography of one 20th-century French statesman was awarded the Canadian Historical Association’s Ferguson Prize for the best book in non-Canadian history; and another biography of a French diplomat and historian received the Manitoba Writers’ Guild’s Isbister prize for the best work of non-fiction.

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