Let the one and only Dr. Joe battle pseudoscience and cast a life preserver out to all those drowning in a sea of misinformation

“Ultimately, the author successfully demonstrates how claims should be queried and analyzed before they are accepted.” — Library Journal

We are in a crisis. A tsunami of misinformation and disinformation is threatening to engulf evidence-based science. While quackery — loosely defined as the spread of false “knowledge,” often accompanied by various versions of “snake oil” — is not a novel phenomenon, it has never posed as great a threat to public health as today. COVID-19 has unleashed an unprecedented flurry of destructive information that has fueled vaccine hesitancy and has steered people toward unproven therapies. Conspiracy theorists have served up a distasteful menu of twisted facts that create distrust in science.

In Quack Quack, Dr. Joe Schwarcz, who has been battling flimflam for decades, focuses on the deluge of anecdotes, cherry-picked data, pseudoscientific nonsense, and seductive baseless health claims that undermine efforts to educate the public about evidence-based science. The wide scope of the topics drawn from past and present aims to cast a life preserver to people drowning in a sea of misinformation.

Joe Schwarcz is Director of the McGill Office for Science and Society. He is well known for his informative and entertaining public lectures on topics ranging from the chemistry of love to the science of aging. Dr. Joe has received numerous awards for teaching chemistry and for interpreting science for the public and is the only non-American ever to win the American Chemical Society’s prestigious Grady-Stack Award for demystifying chemistry. He hosts "The Dr. Joe Show" on Montreal's CJAD and has appeared hundreds of times on The Discovery Channel, CTV, CBC, TV Ontario and Global Television. He is also an amateur conjurer and often spices up his presentations with a little magic. Dr. Joe also writes a newspaper column entitled “The Right Chemistry” and has authored a number of books including best-sellers, Radar, Hula Hoops and Playful Pigs, The Genie in the Bottle, The Right Chemistry, An Apple a Day, Is That a Fact?, and Monkeys, Myths, and Molecules.  Dr. Joe was awarded the 2010 Montreal Medal, the Canadian Chemical Institute’s premier prize recognizing lifetime contributions to chemistry in Canada. In 2015 he was named winner of the Balles Prize for critical thinking by the US based Committee for Skeptical Inquiry in recognition of his 2014 book, Is That A Fact?

Joe Schwarcz's profile page

“In his latest book, Quack Quack, Joe Schwarcz provides what can best be described as an encyclopedia of pathological science, past and present. He counterpoints his background as a clever amateur magician with his duty as a science commentator. When conventional medicine offers no hope for a terrible illness, we all will look anywhere for anything. Joe’s own experience makes him no exception. But in the end, we must remain rational, something that online echo chambers have made more difficult. Joe’s twenty-five rules for dealing with information and misinformation could well be printed on a wide bookmark for this book (and others) as a continuing reminder for us all to remain alert.” — Ben Selinger, Emeritus Professor of Chemistry, Australian National University

“In his usual inimitable fashion, Joe Schwarz weaves tales of pseudoscience and quackery, showing how modern quackery is very similar in many ways to quackery from decades and even hundreds of years ago. The details change, but the core concepts behind quackery tend to remain disturbingly the same, as do the sales techniques. It’s an informative and entertaining read for anyone interested in recognizing quackery when they see it.” — David H. Gorski, Professor of Surgery, Wayne State University School of Medicine

“The book is a delight to read. You will be surprised, educated, and most of all, entertained. I highly recommend it, even for those of you who think you already know a lot about science, pseudoscience, quackery, and human error. ” — Science-Based Medicine