"In our factory, we make lipstick; in our advertising, we sell hope."
- Charles Revson, founder of Revlon Cosmetics
More money is spent on beauty products in the United States annually than on education: over $6 billion on makeup alone.
From bedtime fairytales and blockbuster movies to magazine advertisements and reality TV, we absorb the lesson early -- being beautiful is the answer to our dreams. For pre-teens and teens, the pursuit of fitting in and measuring up feels like an essential survival strategy. Never before have so many messages offered so many unattainable ideals.
With In Your Face, Shari Graydon encourages readers to look critically at the culture of beauty of both past and present. Whether it's the different standards for guys versus girls, the assumptions we all have about models and celebrities, or the message that the right makeup can make you a better person, Graydon's look into the realities of our ideals will help kids face up to the culture of beauty and the beauty industry hype.
Accompanied by lively visuals, including sharp comic-style vignettes and photos from our beauty culture, this book will captivate readers.
Shari Graydon is a media literacy activist and author of Made You Look: How Advertising Works and Why You Should Know. She taught media literacy at university and is a former president of MediaWatch, and she has written chapters for textbooks, newspaper columns, television programs and radio commentaries.
Essentially, In Your Face: The Culture of Beauty and You endorses the old adage that handsome is as handsome does--but readers won't mind, because it does it oh, so beautifully! In her down-to-earth manner, author Shari Graydon puts on a show-and-tell of beauty past and present. Over the course of eleven chapters, [she] models healthy skepticism of beauty products and procedures, so that readers, in turn, will begin to exercise their critical thinking skills with respect to the politics of beauty... about "putting beauty into perspective" so that readers may make informed decisions... While the author arrives at a predictable conclusion, that personality and attitude are of greater value than appearance, she skillfully avoids tired clichés and takes the reader on an exhilarating ride... The concerns driving this book have less to do with a reader's arrival at a final destination than they have to do with a reader's cognitive journey. Highly Recommended."
This excellent book written for teenagers explains the beauty myths... This author knows what she is talking about and the content of the book will provide her YA readers with new insights.
Breezy, conversational... This profusely illustrated title with many boxed quotes, sidebars, photos, and cartoons is sure to interest teens.
An insightful examination into our consumer culture... clear and honest.
Provocative... This fabulously educational and informative book should be required reading for all teens.
Eye-opening guide aimed at teens that encourages them to start thinking critically about the beauty industry.
Does for young girls what Naomi Wolf's The Beauty Myth did for their mothers. Written in an upbeat engaging style... Puts into perspective the pervasive images of beauty pumped into our collective consciousness.