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History Japan

Brewed in Japan

The Evolution of the Japanese Beer Industry

by (author) Jeffrey W. Alexander

Publisher
UBC Press
Initial publish date
Sep 2013
Category
Japan, Food Industry, Economic History
  • eBook

    ISBN
    9780774825061
    Publish Date
    Sep 2013
    List Price
    $99.00
  • Hardback

    ISBN
    9780774825047
    Publish Date
    Sep 2013
    List Price
    $95.00
  • Paperback / softback

    ISBN
    9780774825054
    Publish Date
    Jul 2014
    List Price
    $34.95

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Description

Spanning the earliest attempts to brew beer to the recent popularity of local craft brews, Brewed in Japan presents the first English-language exploration of beer’s steady rise to become the “beverage of the masses.” Alexander underscores the highly receptive nature of Japanese consumers, who adopted and domesticated beer in just a few generations, despite its entirely foreign origins. He also sheds light on the various social, cultural, and financial influences that combined to make beer Japan’s leading alcoholic beverage by the 1960s. Japan’s beer market is now among the most complex on earth, and it continues to evolve. Visit the author's website at www.brewedinjapan.com.

About the author

Contributor Notes

Jeffrey W. Alexander is an associate professor of history at the University of Wisconsin, Parkside, and author of Japan’s Motorcycle Wars: An Industry History (UBC Press, 2008).

Other titles by Jeffrey W. Alexander