Fifty years ago, Tom Wolfe asked this now famous question of Marshall McLuhan: "what if he is right?" Fifty years later, McLuhan's biographer, Douglas Coupland; his sons, Eric and Michael McLuhan; and sixteen scholars explore in this dynamic collection the many ways in which he was, ineed, right. Engaging with McLuhan's remarkable legacy and responding to his call to participate actively in understanding technologies, Finding McLuhan offers relevant and timely insights for readers encountering him for the first time and for those re-encountering and re-evaluating him. With a robust line-up of established scholars and newer voices from different disciplinary traditions, this volume offers multiple sites of entry ranging from theories of landscape and art, aboriginal innovations and medical instruments, to practical pedagogical and rhetorical applications. It concludes with three short, insightful interviews with Douglas Coupland, Eric McLuhan and Michael McLuhan, who provide intimate glimpses into McLuhan as friend, colleague, husband, and father.

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Tracy Whalen is an associate professor of Rhetoric, Writing and Communications at the University of Winnipeg.

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Catherine G. Taylor is professor of Education and Rhetoric and Communications at the University of Winnipeg.

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"This collection deserves to be widely read, appreciated, and used. I greatly recommend it." --Thom Gencarelli, co-editor of Baby Boomers and Popular Culture

"This imaginative volume will be an essential resource. Academics and the scholarly public alike will find it indispensable." --Bary Brummett, author of Rhetoric in Popular Culture

"An exciting collection that presents a refreshing diversity of topics and case studies. Its authors make rich contributions to both long-standing and contemporary debates about McLuhan." --Michael Darroch, co-editor of Cartographies of Place: Navigating the Urban

"Finding McLuhan remains true to the values of scholarship that McLuhan espoused. A valuable contribution." --Collette Snowden, University of South Australia