Like their European contemporaries, Innis and McLuhan worked toward a theory of how westerners have developed classifications through which they perceive the world. Moreover, Stamps shows that they used insights derived from their North American experience to add a new, media-based perspective to such a theory. Unthinking Modernity offers unique perspectives on the ways in which economics, politics, and media intertwine to create personal and social consciousness.

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"Stamps's claims are compellingly stated, elegantly elaborated, and carefully substantiated. Unthinking Modernity promises not only to provoke scholarly debate on the nature and significance of the work of Innis and McLuhan, but to raise issues about how modernity can best be understood. Given the perennial concern with critical theory, the continuing enigma of Marshall McLuhan, and the heightened interest in the work of Innis occasioned by the centenary of his birth ... Stamps's important work couldn't be more timely." William Buxton, co-editor of Harold Innis in the New Century: Reflections and Refractions