reduce body fat * diminish visible signs of aging * boost energy and mental clarity * enhance mood * increase productivity * eliminate junk food cravings and hunger * build a stronger immune system * lower cholesterol * improve sleep quality * stay healthy for life

The Thrive Diet is a long-term eating plan that will help you achieve optimal health through stress-busting plant-based whole foods. It's an easy-to-follow diet that will help you understand why some foods create nutritional stress and how other foods can help eliminate it, giving you a lean body, sharp mind and everlasting energy.

Fully researched and developed by Brendan Brazier, professional Ironman triathlete, The Thrive Diet features:the best whole foodsover 100 easy-to-make recipes with raw food options that are all wheat-, gluten-, soy-, corn-, refined sugar- and dairy free, including exercise-specific recipes for pre-workout snacks, energy gels, sports drinks and recovery foods.en easy-to-follow exercise plan that compliments The Thrive Diet

Brendan Brazier's profile page

Brendan Brazier is a professional Ironman triathlete, the 2003 and 2006 Canadian 50km Ultra Marathon Champion, a bestselling author on performance nutrition and the creator of an award-winning meal replacement and energy bar formula called Vega.

“The Thrive Diet has revolutionized the way I go about fueling my body and helped push me to a higher level of performance and workout recovery. There’s no other resource like it out there.” - Mac Danzig, Ultimate Fighter 6 Champion

“The Thrive Diet is a life changing book!” - - Jon Hinds, former LA Clippers strength training coach and advisor to MLB and NFL teams

“The Thrive Diet is an authoritative guide to outstanding performance, not just in top-level athletics, but in day-to-day life.” - - Neal D. Barnard M.D., President, Physician’s Committee for Responsible Medicine

“Brendan Brazier’s Thrive Diet will increase the micronutrient density of your eating style and enable you to live longer, live healthier and thrive.” - - Joel Fuhrman, M.D., bestselling author of Eat to Live and Eat for Health

“The Thrive Diet is a must read.” - T. Colin Campbell, Ph.D, author of the bestselling The China Study

“Quite possibly the most life-changing book you'll ever read. For maximizing fitness and vitality, The Thrive Diet has no equal.” - Erik Marcus, publisher of Vegan.com

“Filled with powerful information that will forever change the way you address life’s daily speed bumps. You owe it to yourself to listen carefully to Brazier’s advice for controlling the negative stresses of 21st Century living.” - - Joseph Connelly, founder and publisher, VegNews magazine

“Brazier’s Thrive Diet is one of the most accessible and easily incorporated guides to plant-based health.” - Alive magazine

“The Thrive Diet [is] complete with recipes that will get you through race season, or life in general, with flying colours.” - The Ottawa Citizen

“The Thrive Diet is packed with invaluable information that can assist anyone at any level.” - - Bruny Surin, Olympic gold medalist (4 x 100 meter relay, Atlanta 1996), third-fastest human ever

“Quite simply, The Thrive Diet is the most comprehensive nutrition and lifestyle program we’ve ever seen.” - The G Living Network

“The Thrive Diet [is] complete with recipes that will get you through race season, or life in general, with flying colours.” - The Ottawa Citizen