As Pierre Poilievre closes in on power, journalist Martin Lukacs reveals the playbook behind his rise and exposes his radical vision for reshaping Canada.

Masquerading as an anti-establishment firebrand, Poilievre aims to ride anger about inequality and the cost-of-living crisis into office, then hand the keys to the corporate elite.

Drawing on investigative research and first-hand reporting, Lukacs reveals how Poilievre has built a political machine with the backing of tech oligarchs, real estate tycoons, oil barons, and Bay Street billionaires—all poised to profit from a Conservative government in Ottawa.

With sharp and biting analysis, Lukacs traces Poilievre’s trajectory from his early embrace of free-market fundamentalism to later efforts to rebrand his agenda of deregulation, privatization, and cutbacks as worker-friendly populism.

He warns that Poilievre’s commitment to a rapid-fire corporate makeover of Canada could cost the country dearly—from cherished public institutions to hard-won social programs to a liveable planet.

Martin Lukacs is an award-winning journalist and author. He’s the managing editor of The Breach, which was named Canada’s best small-sized media outlet in 2024 by the Digital Publishing Awards. He was previously an environmental writer for The Guardian, and has written for the New York Review of Books, the Toronto Star, the Walrus, and other Canadian publications. He’s the author of The Trudeau Formula: Seduction and Betrayal in an Age of Discontent and a co-author of the Leap Manifesto. He lives in Montréal.

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