While Canada is known for its official commitment to diversity, a close look at the country’s media reveals that lip service to differences notwithstanding, they rarely engage with it in ways that reflect its presence in Canadian society. The Media Gaze exposes the mainstream media’s attempts to appear objective, even as they may ignore or misrepresent those who do not share their white, male, middle-class, heterosexual perspective. Drawing on compelling case studies, this incisive survey explores the societal implications of the industry’s hidden bias and suggests strategies for countering its dominance.

Augie Fleras obtained his Ph.D. in Maori Studies and Social Anthropology from Victoria University of Wellington, New Zealand. An adjunct professor in the Department of Sociology at the University of Waterloo, he is an eclectic social scientist whose publications span the disciplines of anthropology and sociology. His areas of expertise include multiculturalism, race and ethnic relations, indigenous peoples’ politics, and mass media communication.

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