Canadians take great pride in their country's commitment to multiculturalism. Institutions that deny ethnic and racial diversity are not only seen as offensive, but they also compromise the challenge of crafting a progressive Canada. The mainstream media in Canada, through its awesome influence over our lives, wields sufficient power to set agendas, construct realities, and frame issues to advance or retard this cause. In defining what is acceptable and desirable, it provides the elusive ingredient for creating a society in which individuals live together respecting their differences. Media and Minorities examines the representational basis of media-minority relations in Canada. In so doing, it hopes to make a modest contribution to advancing the cause of a Canada that is inclusive and equitable, workable and fair.

Augie Fleras obtained his Ph.D. in Maori Studies and Social Anthropology from Victoria University of Wellington, New Zealand. An adjunct professor in the Department of Sociology at the University of Waterloo, he is an eclectic social scientist whose publications span the disciplines of anthropology and sociology. His areas of expertise include multiculturalism, race and ethnic relations, indigenous peoples’ politics, and mass media communication.

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