In an urgent follow-up to his best-selling Why Your World Is About To Get A Whole Lot Smaller, Jeff Rubin argues that the end of cheap oil means the end of growth. What it will be like to live in a world where growth is over?
Economist and resource analyst Jeff Rubin is certain that the world's governments are getting it wrong. Instead of moving us toward economic recovery, measures being taken around the globe right now are digging us into a deeper hole. Both politicians and economists are missing the fact that the real engine of economic growth has always been cheap, abundant fuel and resources. But that era is over. The end of cheap oil, Rubin argues, signals the end of growth--and the end of easy answers to renewing prosperity.
Rubin's own equation is clear: with China and India sucking up the lion's share of the world's ever more limited resources, the rest of us will have to make do with less. But is this all bad? Can less actually be more? Rubin points out that there is no research to show that people living in countries with hard-charging economies are happier, and plenty of research to show that some of the most contented people on the planet live in places with no-growth or slow-growth GDPs. But it doesn't matter whether it's bad or good, it's the new reality: our world is not only about to get smaller, our day-to-day lives are about to be a whole lot different.
JEFF RUBIN is the author of Why Your World Is About to Get a Whole Lot Smaller, a #1 national bestseller and the winner of the National Business Book Award. His second book, The End of Growth, was also a #1 bestseller and made multiple best-book-of-the-year lists in 2012. Rubin was the Chief Economist at CIBC World Markets, where he worked for over twenty years. He is a Senior Fellow with the Centre for International Governance Innovation (CIGI) and lives in Toronto.
#1 NATIONAL BESTSELLER
“I greatly enjoyed The End of Growth. It conveys a multidimensional description of the current situation from the point of view of various global players.... The economic concepts, no matter how complex, are expressed through connections and analogies, bound to entice the readers with and without economics background alike.”
—Canadian Insider Business
“Rubin’s book is well worth reading, particularly for those interested in political debates over the Enbridge, Kinder Morgan, and Keystone pipelines.”
—The Georgia Straight
—The Chronicle Herald
“Conversational.... [Rubin] raises an intriguing idea: Rising oil prices could save the planet by driving down our consumption and emissions.... Accessible.”