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Business & Economics Consumer Behavior

The Canadian Book Consumer 2015

Annual Report

compiled by BookNet Canada

Publisher
BookNet Canada
Initial publish date
May 2015
Category
Consumer Behavior
  • eBook

    ISBN
    9781927655177
    Publish Date
    May 2015
    List Price
    $250.00

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Description

This is the second volume in The Canadian Book Consumer study. The study tracks product awareness, purchase motivation, price tolerance, and format and device preferences as they evolve over time.

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