Business & Economics Consumer Behavior
Measuring Attitudes & Adoption of Digital Content for Kids and Teens
- Publisher
- BookNet Canada
- Initial publish date
- Sep 2013
- Category
- Consumer Behavior
-
eBook
- ISBN
- 9781927655023
- Publish Date
- Sep 2013
- List Price
- $250.00
Add it to your shelf
Where to buy it
Description
Juvenile books have experienced a level of change and opportunity not seen in most other genres. Juvenile titles, both children’s and young adult, are at a crossroads between print and technology; children’s publishers have lengthy lists of print titles to maintain, and are simultaneously tackling the new challenges of ebooks and navigating the world of app development. Reading is still an important element of home life, but both parents and children are spending increasing amounts of time online, reading digitally and turning to apps for education and entertainment.
The objective of this study is to review parents’ and teens’ attitudes towards reading and technology, explore how they are spending their time, and examine how new behaviours and technologies are transforming the way families find, access, and consume the written word.
About the author
Other titles by
The Canadian Book Consumer 2016
Subscriber Edition
The Canadian Book Consumer 2015
Annual Report
The Canadian Book Consumer 2013
Book Purchases by Channel
The Canadian Book Market 2013
Non-Subscriber Edition
The Canadian Book Market 2012
Non-Subscriber Edition
The Canadian Book Consumer 2012
Book-Buying Behaviour in Canada January to June 2012
The Canadian Book Market 2010
Non-Subscriber Edition
The Canadian Book Market 2011
Non-Subscriber Edition
The Canadian Book Market 2009
Subscriber Edition
