Business & Economics Consumer Behavior
The Canadian Book Consumer 2012
Book-Buying Behaviour in Canada January to June 2012
- Publisher
- BookNet Canada
- Initial publish date
- Oct 2012
- Category
- Consumer Behavior
-
eBook
- ISBN
- 9780986873560
- Publish Date
- Oct 2012
- List Price
- $250.00
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Description
Over the past few years we have seen unprecedented change within the publishing industry. But the book industry in Canada remains lively and robust—The Canadian Book Count 2012 reported that 3,405,687 books were sold or circulated in a one-week period in Canada. At the same time, the increase in sales of e-readers and ebooks within the market is changing the way many consumers are accessing, reading, and buying books. The goal of this study is to track how consumer behaviour may be shifting over time.
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