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Business & Economics Consumer Behavior

The Canadian Book Consumer 2012

Book-Buying Behaviour in Canada January to June 2012

compiled by BookNet Canada

Publisher
BookNet Canada
Initial publish date
Oct 2012
Category
Consumer Behavior
  • eBook

    ISBN
    9780986873560
    Publish Date
    Oct 2012
    List Price
    $250.00

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Description

Over the past few years we have seen unprecedented change within the publishing industry. But the book industry in Canada remains lively and robust—The Canadian Book Count 2012 reported that 3,405,687 books were sold or circulated in a one-week period in Canada. At the same time, the increase in sales of e-readers and ebooks within the market is changing the way many consumers are accessing, reading, and buying books. The goal of this study is to track how consumer behaviour may be shifting over time.

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