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Business & Economics Consumer Behavior

The Canadian Book Consumer 2013

Book Purchases by Channel

compiled by BookNet Canada

Publisher
BookNet Canada
Initial publish date
Jun 2014
Category
Consumer Behavior
  • eBook

    ISBN
    9781927655061
    Publish Date
    Jun 2014
    List Price
    $99.00

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Description

In this report, we look at how discovery channels impact buyers of different formats, in an effort to pinpoint what sorts of promotional efforts have the greatest impact on book buyers. We drill down extensively to find out if buyers of ebooks and print books are influenced differently by particular marketing and publicity initiatives, such as in-store displays, bestseller lists, or radio ads. And we investigate if purchases of certain book genres are more likely to be impulsive or planned.

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