Sign, Thought, and Culture is an introduction to the science of semiotics. This unique text is written in clear, accessible language with frequent references to everyday life so that the reader is able to develop an appreciation of how signs allow us to understand the social world and communicate with others. Readers will enjoy the way in which the book shows them how to decipher the hidden messages delivered by television and other media. There is a glossary of technical terms and a bibliography for further study.
Marcel Danesi is Professor of Semiotics and Linguistic Anthropology in the Department of Anthropology at the University of Toronto. His main research interests are semiotic theory and youth culture. He is currently editor-in-chief of Semiotica, the official journal of the International Association for Semiotic Studies.