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edition:Hardcover
category: Social Science
published: Oct 2020
ISBN:9781487504854

The Quest for Meaning

A Guide to Semiotic Theory and Practice, Second Edition

by Marcel Danesi

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media studies, semiotics & theory
0 of 5
0 ratings
rated!
rated!
list price: $80.00
edition:Hardcover
category: Social Science
published: Oct 2020
ISBN:9781487504854
Description

Dating back to antiquity, semiotics is both a "technique" and a "science" that aims to understand the nature of meaning. An academic discipline in its own right, semiotics uses signs, such as words and symbols, to think, communicate, reflect, transmit, and preserve knowledge.

 

Since the initial publication of The Quest for Meaning in 2007, the world has changed dramatically with the advent of online culture, new technologies, and new ways of making signs and symbols. Updated to reflect these many changes, the second edition includes a comprehensive chapter on the use of semiotics in the Internet age. Written in a student-friendly style, featuring examples from everyday life, the book explains what semiotics is all about and why it is so important for gaining insights into our elusive and mysterious human nature.

About the Author
Marcel Danesi is a professor in the Department of Anthropology at the University of Toronto.
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Sign, Thought, and Culture

Sign, Thought, and Culture

A Basic Course in Semiotics
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The Sign in Theory and Practice

The Sign in Theory and Practice

An Introductory Reader in Semiotics
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Messages, Signs, and Meaning, Third Edition

Messages, Signs, and Meaning, Third Edition

A Basic Textbook in Semiotics and Communication Theory
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