Dating back to antiquity, semiotics is both a "technique" and a "science" that aims to understand the nature of meaning. An academic discipline in its own right, semiotics uses signs, such as words and symbols, to think, communicate, reflect, transmit, and preserve knowledge.
Since the initial publication of The Quest for Meaning in 2007, the world has changed dramatically with the advent of online culture, new technologies, and new ways of making signs and symbols. Updated to reflect these many changes, the second edition includes a comprehensive chapter on the use of semiotics in the Internet age. Written in a student-friendly style, featuring examples from everyday life, the book explains what semiotics is all about and why it is so important for gaining insights into our elusive and mysterious human nature.
About the author
MARCEL DANESI teaches on the history of puzzles at Victoria College of the University of Toronto. Danesi has written puzzles for Reader’s Digest, The Toronto Star, and also maintains a blog on puzzles for Psychology Today. He has also published several best-selling puzzle books, such as The Total Brain Workout and The Complete Brain Workout.
Other titles by Marcel Danesi
The Ultimate Brain Health Puzzle Book for Adults, Vol. 2
Even More Crosswords, Sudoku, Cryptograms, Word Searches, Logic Grids, and Calcudoku Puzzles!
Master Your Mind
Critical-Thinking Exercises and Activities to Boost Brain Power and Think Smarter
The Total Brain Workout
450 Puzzles to Sharpen Your Mind, Improve Your Memory & Keep Your Brain Fit
Mathematics in Ten Great Ideas
The Art of the Lie
How the Manipulation of Language Affects Our Minds
The 125 Best Brain Teasers of All Time
A Mind-Blowing Challenge of Math, Logic, and Wordplay
From Flappers to Rappers
The Origins, Evolution, and Demise of Youth Culture
Murder in Plain English
From Manifestos to Memes--Looking at Murder through the Words of Killers
The Complete Brain Workout
500 New Puzzles to Exercise Your Brain and Maximize Your Memory