The companion volume to Making It, Selling It explains the complex business of marketing feature films in Canada.  With contributing essays from leading experts--producers, distributors, marketing managers, publicists and others--this book is for anyone involved in making and selling film.

All of the essential aspects of marketing are discussed here, from how to create a marketing plan and campaign to the production of theatrical trailers and posters.  The information is based on firsthand experience and represents a valuable guide, not only to the marketing sector, but to the film industry as a whole.

Edited by Joan Irving of the Academy of Canadian Cinema and Television, this book includes essays by the leading Canadian experts in their fields.

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Joan Irving is a translator specializing in film and television. She has written the subtitles for numerous feature and documentary films, including Les Invasions barbares. She lives in Montreal, Quebec.

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Joan Irving's profile page