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Business & Economics Organizational Behavior

Redesigning Value

A Practical Manifesto for Designers and Organizations

by (author) David Dunne, Chris Ferguson & Paolo Korre

Publisher
University of Toronto Press
Initial publish date
Mar 2024
Category
Organizational Behavior, Leadership, Strategic Planning
  • Hardback

    ISBN
    9781487552541
    Publish Date
    Mar 2024
    List Price
    $35.95
  • eBook

    ISBN
    9781487555191
    Publish Date
    Mar 2024
    List Price
    $35.95

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Description

Businesses and designers both want to create value. What could go wrong?

 

Time and again, ambitious design projects within organizations fail to deliver the sort of impact designers believe is possible, and managers say they want. At the root of such failures are basic disconnects between how managers and designers view the world.

 

Managers often look to design to increase financial value, while designers typically see their profession as creating value for users and society. Countless opportunities to address pressing ethical, social, and environmental concerns die in the gap between the two, as managers and designers misconstrue each other’s intent and misunderstand each other’s needs. How can both do better?

 

The answer lies in Redesigning Value. Drawing from real-world examples and insights from over one hundred designers, design experts, leaders of design labs, and design “skeptics” at leading organizations, including Google, CNN, Citi Bank, Fidelity Insurance, the Mayo Clinic, and Shopify, the book provides a road map from leaders who have been there and a practical manifesto to inspire the sort of action our world so sorely needs.

About the authors

David Dunne is Professor and Director of MBA Programs at the Peter B. Gustavson School of Business, University of Victoria.

David Dunne's profile page

Chris Ferguson is the founder of Bridgeable and an adjunct professor of design at the University of Toronto.

Chris Ferguson's profile page

Paolo Korre is the director of Design and Innovation at Medavie Blue Cross.

Paolo Korre's profile page

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