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list price: $32.95
edition:Hardcover
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published: Nov 2018
ISBN:9781487501709

Design Thinking at Work

How Innovative Organizations are Embracing Design

by David Dunne

reviews: 0
0 of 5
0 ratings
rated!
rated!
list price: $32.95
edition:Hardcover
also available: eBook
published: Nov 2018
ISBN:9781487501709
Description

The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced "design thinking" as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice.

 

Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.

About the Author

David Dunne

David Dunne is Professor and Director of MBA Programs at the Peter B. Gustavson School of Business, University of Victoria.
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