Marketing Dynamics Course Guide
Canadian Edition 2013
- Publisher
- Oxford University Press
- Initial publish date
- Aug 2013
- Category
- General
-
Spiral bound
- ISBN
- 9780199007462
- Publish Date
- Aug 2013
- List Price
- $83.69
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Description
This new, Canadianized edition of Marketing Dynamics is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian examples are integrated throughout.
This course guide provides teachers with an overview of all content and tools in the print and online resource. It also offers resources for instructional planning and assessment.
About the authors
BRENDA CLARK est surtout connue comme l’illustratrice de la série originale Benjamin la tortue. Elle a également signé les illustrations des albums Le bonhomme d’Hélène et Les petites bottes de la grande Sarah. Brenda vit à Port Hope, en Ontario.
BRENDA CLARK is best known as the illustrator of the original Franklin the Turtle series written by Paulette Bourgeois. Other popular titles she has illustrated include Sadie and the Snowman, Big Sarah's Little Boots, and the award-winning Little Fingerling. Brenda lives in Port Hope, Ontario.
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