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Business & Economics General

Marketing Dynamics

Canadian Edition 2013

by (author) Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel & Cynthia Gendall Basteri

Oxford University Press
Initial publish date
Apr 2013
  • Hardback

    Publish Date
    Apr 2013
    List Price

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This new, Canadianized edition of Marketing Dynamics (Goodheart-Willcox) is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian examples are integrated throughout. This student textbook features enduring concepts and understandings, with an emphasis on rich discussion, thinking, and application. Also infuses coverage of 21st century skill development, financial literacy, environmental issues, social responsibility, and Aboriginal content and perspectives.

a href=" ics%20Sample%20Pages.pdf"CLICK HERE/a to view sample chapters.

SPECIAL OFFER: Buy a class set of the Student Book and get the Student Website School License (Unlimited Users/Unlimited Term) at 25% off! PROMO CODE: 40000037. Expires September 30, 2014.

About the authors

Greg Gregoriou's profile page

Jessica Pegis' profile page

BRENDA CLARK est surtout connue comme l’illustratrice de la série originale Benjamin la tortue. Elle a également signé les illustrations des albums Le bonhomme d’Hélène et Les petites bottes de la grande Sarah. Brenda vit à Port Hope, en Ontario.


BRENDA CLARK is best known as the illustrator of the original Franklin the Turtle series written by Paulette Bourgeois. Other popular titles she has illustrated include Sadie and the Snowman, Big Sarah's Little Boots, and the award-winning Little Fingerling. Brenda lives in Port Hope, Ontario.

Brenda Clark's profile page

Jennie Sobel's profile page

Cynthia Gendall Basteri's profile page

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