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Business & Economics General

Marketing Dynamics

Canadian Edition 2013

by (author) Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel & Cynthia Gendall Basteri

Oxford University Press
Initial publish date
Apr 2013
  • Hardback

    Publish Date
    Apr 2013
    List Price

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This new, Canadianized edition of Marketing Dynamics (Goodheart-Willcox) is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian examples are integrated throughout. This student textbook features enduring concepts and understandings, with an emphasis on rich discussion, thinking, and application. Also infuses coverage of 21st century skill development, financial literacy, environmental issues, social responsibility, and Aboriginal content and perspectives.

a href=""CLICK HERE/a to view sample chapters.

SPECIAL OFFER: Buy a class set of the Student Book and get the Student Website School License (Unlimited Users/Unlimited Term) at 25% off! PROMO CODE: 40000037. Expires September 30, 2014.

About the authors

Greg Gregoriou's profile page

Jessica Pegis' profile page

Brenda Clark a illustré plus de 30 albums mettant en vedette Benjamin. La célèbre tortue et ses nombreux amis sont vite devenus populaires dans le monde entier. Brenda habite Port Hope, en Ontario.


Brenda Clark has illustrated more than 30 Franklin (Benjamin) titles and numerous activity books for the series. Franklin (Benjamin) and his friends quickly became popular around the world and by 1997 the first animated episode of Franklin (Benjamin) was televised. Brenda helped to launch a series of Franklin spin-off books. She also assisted with approvals for merchandise created from the illustrations. Brenda is still painting and lives in Port Hope, Ontario.

Brenda Clark's profile page

Jennie Sobel's profile page

Cynthia Gendall Basteri's profile page

Other titles by Greg Gregoriou

Other titles by Jessica Pegis

Other titles by Brenda Clark

Other titles by Jennie Sobel

Other titles by Cynthia Gendall Basteri

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