Social Science Agriculture & Food
In Pursuit of Justice
Just Us! Coffee Roasters Co-op and the Fair Trade Movement
- Publisher
- Fernwood Publishing
- Initial publish date
- Sep 2014
- Category
- Agriculture & Food
-
Paperback / softback
- ISBN
- 9781552666876
- Publish Date
- Sep 2014
- List Price
- $19.95
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Description
This is the story of Just Us! Coffee Roasters Co-op, Canada’s first fair trade coffee roaster. This book describes its successes and its failures and details how a small group of people — "just us" — worked against adversity and defied many of the norms associated with building a business. In this fascinating tale, general readers, business owners and community activists will find hope and the courage to forge new paths, build new organizations and shape a new society. This story is also about the fair trade movement, providing a snapshot of the struggle of the small coffee producers in the South to control their own production, find a fair market for their coffee and get a fair hearing for their concerns. Just Us! Coffee Roasters Co-op is an experiment in a radical business model — one rooted in cooperation, social justice and meaningful social change.
About the authors
Editorial Reviews
“Wonderfully written and engaging, as well as thoughtful and persuasive. It is one of a very few detailed assessments of a Northern fair trade organization that I can think of and should be widely read by specialists.” — Gavin Fridell, author of Fair Trade Coffee: The Prospects of Market-Driven Social Justice