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History General

Canada's Coca-Cola

Refreshing the Nation for 120 Years

by (author) Douglas Hunter

Publisher
McClelland & Stewart
Initial publish date
Jun 2017
Category
General, Food Industry, Post-Confederation (1867-)
  • Hardback

    ISBN
    9780771023934
    Publish Date
    Jun 2017
    List Price
    $50.00

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Description

A lavishly illustrated celebration of Coca-Cola's 120 years in Canada.

Coca-Cola has been refreshing Canadians for 120 years. But the relationship goes much deeper than that. Canada makes, as well as drinks, Coca-Cola beverages in huge quantities. The first batch of iconic bottles to be made in Canada came off a production line at 65 Bellwoods Avenue in Toronto in 1907. Today Coca-Cola employs thousands of Canadians in all ten provinces, in production plants, in sales, distribution and, of course, on the farms that produce the ingredients required by that legendary secret recipe. Coca-Cola has also made significant contributions to Canadian sports and culture, too, by way of sponsorship; and in return, Canada will be forever in the company's debt for demonstrating that Coke goes down very well in cold weather too, transforming the marketing of Coke from a summer thrist-quencher to a drink for all seasons.
     Douglas Hunter chronicles this association with a born storyteller's verve and historian's eye for the telling detail. And for this project Coca-Cola Canada has granted full access to its extraordinary archive of photographs and graphic art. The spectacular selection in this book serve as both a window into the history of Canada in its sesquicentennial year, and a celebration of the company that has been a key partner in our national project for 120 of those 150 years.

About the author

DOUGLAS HUNTER has written widely on business, history, the environment and sports. He was a finalist for the Writers’ Trust Prize for Nonfiction and the Governor General’s Award for his book God’s Mercies. His previous books include The Race to the New World; Molson: The Birth of a Business Empire; Yzerman: The Making of a Champion; and The Bubble and the Bear: How Nortel Burst the Canadian Dream, which won the National Business Book Award. He is also a doctoral candidate in history at York University, a Vanier Scholar and Canada’s 2012 William E. Taylor Fellow. Born and raised in Hamilton, where Tim Hortons first became successful, Hunter now lives in Port McNicoll, Ontario.

WEB: douglashunter.ca
TWITTER: @DWHauthor

Douglas Hunter's profile page

Other titles by Douglas Hunter