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Political Science General

Branding Canada

Projecting Canada's Soft Power through Public Diplomacy

by (author) Evan H. Potter

Publisher
McGill-Queen's University Press
Initial publish date
Apr 2009
Category
General
  • Paperback / softback

    ISBN
    9780773534520
    Publish Date
    Apr 2009
    List Price
    $40.95
  • Hardback

    ISBN
    9780773534353
    Publish Date
    Nov 2008
    List Price
    $125.00
  • eBook

    ISBN
    9780773583917
    Publish Date
    Nov 2008
    List Price
    $32.95

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Description

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.

About the author

Evan H. Potter is assistant professor in the Department of Communication, University of Ottawa. He is the founding editor of the Canadian Foreign Policy journal and a Fulbright Visiting Research Chair in Public Diplomacy at the USC Center on Public Diplomacy at the Annenberg School located at the University of Southern California. He is also a former senior strategist in the Communications Bureau at the Canadian Department of Foreign Affairs and International Trade and the author of Cyberdiplomacy: Foreign Policy in the 21st Century.

Evan H. Potter's profile page

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