Advertising Shits in Your Head calls ads what they are—a powerful means of control through manipulation—and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the advertisements that control us.
With case studies from both sides of the Atlantic, this book showcases the ways in which small groups of activists are taking on corporations and states at their own game: propaganda.
This is a call-to-arts for a generation raised on ads. Beginning with a rich and detailed analysis of the pernicious hold advertising has on our lives, the book then moves on to offer practical solutions and guidance on how to subvert the ads. Using a combination of ethnographic research and theoretical analysis, Advertising Shits in Your Head investigates the claims made by subvertising practitioners and shows how they affect their practice.
About the authors
Vyvian Raoul is a journalist, editor at Dog Section Press, and a founder and former member of the STRIKE! magazine workers’ co-operative.
Advertising Shits in Your Head concisely describes, through unique firsthand accounts, the range of concerns addressed by today’s subvertising community. From a right to the city argument, to the belief that advertising is the biggest obstacle to avoiding catastrophic climate change, the book envisions a movement looking far beyond culture jamming and corporate identity sabotage.
Public Ad Campaign
Advertising Shits in Your Head provides a history of the practice (going back to the early ’70s), alarming research and theory on the effects of the industry, advice about how to take part (including legal information) as well as several stunning case studies. This is essential reading for all who want to fight back against the “most powerful and sustained system of propaganda in human history.”