As Canadian Conservatives prepare to choose a new leader, their party – and conservatism itself - stands at a crossroads. A political movement inspired by the 18th-century overthrow of French kings struggles to integrate its basic principles in a world of AI, the gig economy, social media, and declining democracy. This challenge is compounded by age-old regional, economic, and cultural divides for Canadian Conservatives. Brian Mulroney’s Progressive Conservative, “grand coalition” of Quebec and the western provinces, has long collapsed. Instead, in the minds of many voters, the party has become associated with anti-immigration, anti-vaccination and anti-urban angst.

So which path will the Tories take? Will members heed the siren song of populism and transform their party into a northern offshoot of the American right? Or will they choose to build a big tent party that eschews dog whistles and division in favour of unity and growth? A provocative new book by conservative author Tasha Kheiriddin examines how the Conservative party got here, where it is now, and how it can move forward to retake the government. She discusses:

- How Prime Minister Justin Trudeau fanned the flames of the populist right – and how this presents a trap for the Tories;

- How the recent Liberal-NDP deal can shift the political center of gravity in favour of Conservatives – if they are smart enough to take it;

- What Conservative policies could look like on issues including climate change, digital privacy, the gig economy, automation, housing unaffordability, indigenous reconciliation, and more;

- Where and how Conservatives need to grow, from geography to generations;

- How Conservatives need to think big to get Canadians' attention – and how an integrated vision; of energy, environment, indigenous and economic policy could position Canada as the global energy superpower of tomorrow while helping tackle climate change.

Tasha Kheiriddin is a public affairs consultant, political commentator, writer and speaker based in Toronto. She is a principal with Navigator Ltd., a lecturer at the Max Bell School of Public Policy at McGill University, and a national political columnist with Postmedia. Named one of Canada's "Top 100 Most Powerful Women" for her two decades in media and communications, Tasha has also been recognized by the Canadian Bar Association with the Justicia Award for Journalism and the Montreal Economic Institute's Economic Education prize. In her career, she hosted the daily radio program The Tasha Kheiriddin Show on Global News Radio in Toronto, National Affairs on CTV NewsChannel. She served as a member of the editorial board at the National Post and a political analyst for Radio Canada.

Tasha is also the co-author of the bestseller, Rescuing Canada's Right: Blueprint for a Conservative Revolution. She also contributed chapters on tax policy and justice to two other books, How To Cut Public Spending (and still win an election) and The Harper Factor: Assessing a Prime Minister's Policy Legacy. Tasha has worked for several think tanks and advocacy groups, including the Canadian Taxpayers' Federation, the Montreal Economic Institute and the Fraser Institute. A proud member of the Conservative Party of Canada, she volunteered for fifteen years for the federal Progressive Conservative Party, serving as National Youth President and working for both federal and provincial cabinet ministers.

The book will be backed by a major social media campaign, national interviews and syndication in major newspapers across Canada.

Tasha Kheiriddin's profile page

Lisa MacCormack Raitt's profile page

Tasha Kheiriddin is a public affairs consultant, political commentator, writer and speaker based in Toronto. She is a principal with Navigator Ltd., Canada's leading high stakes strategic advisory and communications firm and Vice President of the Canadian Center for the Purpose of the Corporation. She is also the national political columnist for Postmedia.

Named one of Canada's “Top 100 Most Powerful Women” for her work in media and communications in 2016, her career in media spans two decades, as host of the daily radio program The Tasha Kheiriddin Show on Global News Radio in Toronto, a host with CTV NewsChannel, a member of the editorial board and columnist at the National Post, a columnist at iPolitics.ca, a producer with CBC Newsworld, and an award-winning host-producer at the Cable Public Affairs Channel. She was also a political analyst for Radio Canada for nine years and she continues to comment on both Radio Canada and CBC News Network.

Lisa Sarah MacCormack Raitt PC (born May 7, 1968) is a former Canadian politician who served as a federal Cabinet minister and member of Parliament (MP) from 2008 to 2019. A member of the Conservative Party, Raitt was elected to the House of Commons in the 2008 election, representing Halton. Shortly after her election, Prime Minister Stephen Harper named her minister of natural resources, holding the role until 2010, when she became minister of labour. In 2013, she became minister of transport, remaining in the role until the Conservatives were defeated by the Liberal Party in the 2015 election. Raitt was re-elected in the newly formed riding of Malton. She contested the Conservative leadership in 2017, losing to Andrew Scheer, who made her deputy party leader and deputy opposition leader, a role she would hold until she was defeated in the 2019 election. Since leaving politics, she has been the vice chair of Global Investment Banking at the Canadian Imperial Bank of Commerce (CIBC).