Pontefract combines years of experience and research on employee engagement, behavior and culture to create a work about the three crucial areas of purpose: personal, organizational and workplace role. If all three can come to fruition - if there is a positive interconnection between the three distinct definitions of purpose - the benefits should be felt by employees, teams, the organization, customers, and perhaps most importantly, society as a whole. We can refer to this balanced state as the "sweet spot." When one area is lacking or ignored the results range from disengagement, apathy, lack of growth and even bankruptcy.
The Purpose Effect is aimed at both leaders and employees who wish to achieve a purpose mindset on a personal level, for the organization where they are employed and in their role at work, too.
A business leader that is committed to purpose will create purpose for the organization. An employee that feels his/her personal sense of purpose is being fulfilled at work will be an invaluable asset to productivity and success. An organization centered on purpose will benefit every stakeholder, from employees to society in general. This "sweet spot" of purpose creates a reciprocal relationship between all three areas, and sits at the center of Pontefract's work.
Dan is the founder and CEO of The Pontefract Group, a firm that improves the state of leadership and organizational culture.
He is the best-selling author of three books: OPEN TO THINK, THE PURPOSE EFFECT and FLAT ARMY. A renowned speaker, Dan has presented at four different TED events and also writes for Forbes, Harvard Business Review and The Huffington Post. Dan is an adjunct professor at the University of Victoria, Gustavson School of Business and has garnered more than 20 industry awards over his career.
Previously as Chief Envisioner and Chief Learning Officer at TELUS - a Canadian telecommunications company with revenues of $14 billion and 50,000 global employees - he launched the Transformation Office, the TELUS MBA, and the TELUS Leadership Philosophy, all award winning initiatives that dramatically helped to increase the company's employee engagement to record levels of nearly 90%. Prior to TELUS he held senior roles at SAP, Business Objects and BCIT.
Dan and his wife, Denise, have three children (aka goats) and live in Victoria, Canada.