Pontefract combines years of experience and research on employee engagement, behavior and culture to create a work about the three crucial areas of purpose: personal, organizational and workplace role. If all three can come to fruition--if there is a positive interconnection between the three distinct definitions of purpose--the benefits should be felt by employees, teams, the organization, customers, and perhaps most importantly, society as a whole. We can refer to this balanced state as the "sweet spot." When one area is lacking or ignored the results range from disengagement, apathy, lack of growth and even bankruptcy.
The Purpose Effect is aimed at both leaders and employees who wish to achieve a purpose mindset on a personal level, for the organization where they are employed and in their role at work, too.
A business leader that is committed to purpose will create purpose for the organization. An employee that feels his/her personal sense of purpose is being fulfilled at work will be an invaluable asset to productivity and success. An organization centered on purpose will benefit every stakeholder, from employees to society in general. This "sweet spot" of purpose creates a reciprocal relationship between all three areas, and sits at the center of Pontefract's work.
"The Purpose Effect provides a roadmap for how we can develop personal purpose in our lives, in the organizations we work for, and in our specific role within an organization. Pontefract powerfully shows why we need to pay attention to each of these in relationship to one another."
"How do you find a personal purpose and a business purpose that are in sync, to be the driver of business success, as well as your own happiness? I just finished a new book, “The Purpose Effect,” by renowned author Dan Pontefract, that provides a good framework and background or doing just that. I recommend his tips for creating and maintaining that sweet spot."
Martin Zwilling, Forbes
"Advocating corporate social responsibility, The Purpose Effect: Building Meaning in Yourself, Your Role, and Your Organization, by Dan Pontefract, is an inspiring how-to guide that proposes a plan to move away from the all too common us-versus-them mentality toward building more collaborative and productive relationships between organizations and employees."
"Is Pontefract’s work the end of the search for engagement? Not likely, but it does move us along the journey to find meaning in our work, and that can’t be a bad thing."
The Bellingham Business Journal