Immerse yourself in the traditions that have defined our cultures and reveal our connection to what make us human.

A new generation wants to lead a more meaningful and sustainable life by reconnecting with heritage and traditions. They are looking to the craftsmanship, lifestyle, and unique experiences of the people keeping these practices alive. The New Traditional tells the stories of those devoting their energy, skills, and creativity to crafts such as blacksmithing, distilling spirits, and globe making, and its authors revisit the customs of growing old varieties of apple, beekeeping and producing honey in gardens or on rooftops, and being modern shepherds in Italy or Iceland. They always seek to help preserve cultural traditions and share them with likeminded people.

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The Canadian-based media collective BESIDE is committed to showcasing nature using diverse and compelling stories, bringing the wild outdoors to a global audience. Through its biannual print titles and digital output, BESIDE fosters meaningful conversations that lead to sustainable initiatives.

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"From blacksmiths in Canada to free-divers in Korea, The New Traditional details those keeping heritage alive." — COURIER MAGAZINE

Courier Magazine, August-September issue

"encourages younger generations too look at the creativity of our ancestors and their association with the soil. An introduction to sheep farmers, blacksmiths, leather makers and weavers all over the world it shows the importance of a good connection with nature and with each other." — NATIONAL GEOGRAPHIC TRAVELER

National Geographic Traveler, September 2020 issue