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Social Science Popular Culture

The Gutenberg Galaxy

The Making of Typographic Man

by (author) Marshall McLuhan

Publisher
University of Toronto Press, Scholarly Publishing Division
Initial publish date
Oct 2012
Category
Popular Culture, Media Studies, General
  • Paperback / softback

    ISBN
    9781442612693
    Publish Date
    Jul 2011
    List Price
    $48.95
  • Paperback / softback

    ISBN
    9780802060419
    Publish Date
    Oct 2012
    List Price
    $35.95
  • eBook

    ISBN
    9781442660816
    Publish Date
    Jul 2011
    List Price
    $38.95

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Where to buy it

Out of print

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Description

Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

About the author

Herbert Marshall McLuhan (1911–1980) was a Canadian philosopher, whose work is one of the cornerstones of the study of media theory. Born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.

McLuhan coined the expression "the medium is the message" and the term global village. He also predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspective, both of which are frequently referenced today in both academia and pop culture.

Marshall McLuhan's profile page

Editorial Reviews

'One of the most stimulating and important books that has been written in our time.'

Saturday Night

'Endlessly stimulating, informative, and liberating.'

The Observer Weekend Review

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