Language Arts & Disciplines Communication Studies
Successful Business Communication
Bridging the Gap
- Publisher
- Oxford University Press
- Initial publish date
- Mar 2016
- Category
- Communication Studies
-
Paperback / softback
- ISBN
- 9780199018987
- Publish Date
- Mar 2016
- List Price
- $124.99
-
Paperback / softback
- ISBN
- 9780195446555
- Publish Date
- Feb 2013
- List Price
- $79.95
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Description
Successful Business Communication, Second Edition, is a concise yet comprehensive Canadian-authored core text with a practical approach and conversational tone, suitable for business communication courses at the college and university level. It provides step-by-step instruction on the common forms of business communication that students will encounter in the workplace, as well as a practical examination of how these forms are actually used. Luchuk also highlights the importance of adapting to recent trends in business, offering guidance on cross-cultural communication in a global context and instruction on using social media and other digital technologies as tools for business communication. With sample documents from actual business practice, realistic case studies, opportunities to apply concepts, and professional tips distilled from Luchuk's years of industry experience, Successful Business Communication seamlessly "bridges the gap" between classroom instruction and real-world application.
The second edition is revised and updated to reflect current trends and changes in business communication, including new Technology boxes in every chapter, which introduce students to technologies that are changing the way businesses communicate, such as email conferencing, cloud computing, and text messaging. It also includes interviews with two social media experts. Finally, to provide students with opportunities to practice applying critical thinking skills in business, the second edition also features new "Food for Thought" critical thinking questions at the end of each chapter.
About the author
Contributor Notes
Deborah Luchuk teaches part-time at Trent University and taught at Sir Sanford Fleming College prior to that. She is currently working toward an MA in English Literature at Trent University. She is the president of Luchuk Communications Incorporated, a company specializing in business planning, management development consulting, corporate training, and marketing planning. Ms. Luchuk also teaches a Youth Entrepreneurship Program for at-risk youth for the Government of Canada, where she has mentored over 80 businesses since she developed the program in 2002. Successful Business Communication reflects current curriculum and techniques that have been thoroughly classroom tested and distilled from real-world business practice.