Researching Audiences
A Practical Guide to Methods in Media Audience Analysis
- Publisher
- Oxford University Press
- Initial publish date
- Aug 2003
- Category
- Media Studies
-
Paperback / softback
- ISBN
- 9780340762745
- Publish Date
- Aug 2003
- List Price
- $58.95
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Description
How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the generalpublic? And is there a link between television viewing and violent behavior? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy, and commercial research. It will help you explore what audience members dowith the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level.
About the authors
Kristen Drotner's profile page
School of Communication, Simon Fraser University
