With the popularity of Michael Moore, Adbusters magazineand Naomi Klein’s No Logo, it’s hard to ignore the growing tide ofresistance to our corporatecontrolled world. But do these vocal opponents of thestatus quo offer us a real political alternative?
In this lively blend of pop culture, history and philosophicalanalysis, Joseph Heath and Andrew Potter argue that this counterculturalopposition to "the system" has not only been unproductive but hashelped to create the very consumer society that radicals oppose. Thisthought-provoking book will enrage and entertain today’s counterculturalrebels and their opponents on the political right.
“A compelling read, proposing ways for us serfs to combat the brandlords.”
“This is controversial stuff. . . . A thought-provoking look at the effectiveness of ‘sticking it to the Man’ . . . Recommended reading for anyone with an interest in social justice and the evolution of economics.”
“I thoroughly recommend The Rebel Sell.”
“Joseph Heath and Andrew Potter argue convincingly--and just snidely enough--that while the counterculture purports to be a force against capitalism, it’s more like oxygen feeding the fires of consumption.”
“[Heath and Potter] are the genuine article: intellectual martyrs fighting the good fight.”
“A brave book.”
“An incisive and witty indictment of consumer trends.”
“The counterculture is not just a failure, but a harmful illusion.”