Skip to main content Skip to search Skip to search

Business & Economics Business Ethics

Professional Financial Advisor II

How the Financial Services Industry Hides the Ugly Truth

by (author) John De Goey

Publisher
Insomniac Press
Initial publish date
Sep 2006
Category
Business Ethics
  • Paperback / softback

    ISBN
    9781897178294
    Publish Date
    Sep 2006
    List Price
    $21.95

Add it to your shelf

Where to buy it

Out of print

This edition is not currently available in bookstores. Check your local library or search for used copies at Abebooks.

Description

Sweeping changes have hit the financial services industry at the same time as more and more Canadians are turning to professionals to invest their money. Consumers want to work with qualified professionals, but are often left to work with narrow, product-based sales representatives. John J. De Goey argues that financial advisors need to change the way they do business. Instead of earning commissions for placing products, they need to begin charging fees for rendering services. In the process, advisors will be putting the interests of their clients ahead of the interests of their employers and product suppliers for the first time. In essence, De Goey is calling for the professionalization of the financial services industry.

About the author

John J. De Goey, MPA, CIM, FCSI, TEP, CFP is a senior financial advisor who has written for a number of financial sources including The Globe and Mail, National Post, Advisor's Edge, Canadian MoneySaver, and MoneySense.

John De Goey's profile page

Other titles by