The Canadian financial services industry is fraught with systemic biases that often do harm to investors. Well-intended advisors have been co-opted by corporate interests to give poor advice, and these advisors are almost always not doing anything that is willfully harmful. Rather, they go about their business the way they always have. The trouble is that traditional approaches are often demonstrably wrong. In STANDUP to the Financial Services Industry, bestselling author and award-winning advisor John J. De Goey turns a critical eye on his own industry and holds advisors accountable for refusing to adapt to a changing landscape. He gives ordinary investors the tools they need to navigate an industry that cannot accept and implement hard evidence in order to keep itself from getting in the way of a better investment experience.
In this concise and accessible book, De Goey will:
? Explain how we?ve gotten to our current state, with misguided advisors providing harmful advice to investors
? Identify the key problems that are not being addressed proactively within the financial services industry
? Help the reader address these problems with their advisors and make better investments as a result
John De Goey is a Portfolio Manager with Wellington-Altus Private Wealth and a national authority on professional, transparent and evidence-based financial advice. The recipient of numerous awards, including a Lifetime Contribution Award to financial planning in Canada from the Financial Planning Standards Council, De Goey has written for a number of media sources, including MoneySense, The Globe and Mail and The National Post, and he has made numerous appearances on a variety of television programs, including CBC's Marketplace, The National, BNN's Market Call, and CTV's Canada AM. His previous book, The Professional Financial Advisor, was first released in 2003 and is now in its fourth edition. He lives in Toronto.