Business & Economics Small Business
Pricing Strategies for Small Business
- Publisher
- Self-Counsel Press
- Initial publish date
- Apr 2012
- Category
- Small Business
-
Paperback / softback
- ISBN
- 9781551807973
- Publish Date
- Oct 2007
- List Price
- $18.95
-
eBook
- ISBN
- 9781770407428
- Publish Date
- Apr 2012
- List Price
- $12.99
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Where to buy it
Recommended Age, Grade, and Reading Levels
- Age: 14
- Grade: 9
Description
Small business owners are frequently faced with challenging pricing dilemmas. Should you give Bob a better deal than Joe? Should you jack up your prices in one big jump, or frequently in smaller increments? If you raise prices by $1.00, will you make more money, or will you lose money because customers will go elsewhere? Pricing can make or break a small business.
About the author
Andrew Gregson, BA, MA, also has an M.Sc. in Economics. He has over 3 decades of business experience as a senior manager, consultant, and business owner and he has worked in the wholesale, distribution, manufacturing, and service sectors all over North America and the UK. Andrew is a profit engineer and pricing expert. His advice is based upon being a former business owner and entrepreneur. Andrew is also the author of Pricing Strategies for Small Business and delivers pricing talks to universities, colleges and businesses.
Librarian Reviews
Pricing Strategies for Small Business
This is a straightforward, anecdote-packed guide to determining prices and improving one’s own business. Chapters address specific issues showing in detail how to choose the right prices for products and services, and cover such topics as psychological pricing, price skimming, penetration pricing, cost plus mark-up and multiple unit pricings. Pricing Strategies teaches how to individualize pricing strategies to the current situation, so business owners can consider all the options. Filled with illustrative examples, many tactics are discussed in detail with graduated options for different kinds of business. Drawing on long experience of helping businesses improve cash flow, this succinct, to-the-point, and well-written book offers invaluable guidance on effective pricing.Source: The Association of Book Publishers of BC. BC Books for BC Schools. 2008-2009.
