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list price: $18.95
edition:Paperback
also available: eBook
published: Oct 2007
ISBN:9781551807973
publisher: Self-Counsel Press

Pricing Strategies for Small Business

Determine the right price for your product or service.

by Andrew Gregson

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small business
5 of 5
2 ratings
rated!
rated!
list price: $18.95
edition:Paperback
also available: eBook
published: Oct 2007
ISBN:9781551807973
publisher: Self-Counsel Press
Description

Small business owners are frequently faced with challenging pricing dilemmas. Should you give Bob a better deal than Joe? Should you jack up your prices in one big jump, or frequently in smaller increments? If you raise prices by $1.00, will you make more money, or will you lose money because customers will go elsewhere? Pricing can make or break a small business. Learn how to choose a price strategy for your product or service so you get the best results for your business.

About the Author
Andrew Gregson has an M.Sc. in Economics. He has 26 years’ business experience as a senior manager, consultant, and business owner and he has worked in the wholesale, distribution, manufacturing, and service sectors.
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Association of Book Publishers of BC
Librarian review

Pricing Strategies for Small Business

This is a straightforward, anecdote-packed guide to determining prices and improving one’s own business. Chapters address specific issues showing in detail how to choose the right prices for products and services, and cover such topics as psychological pricing, price skimming, penetration pricing, cost plus mark-up and multiple unit pricings. Pricing Strategies teaches how to individualize pricing strategies to the current situation, so business owners can consider all the options. Filled with illustrative examples, many tactics are discussed in detail with graduated options for different kinds of business. Drawing on long experience of helping businesses improve cash flow, this succinct, to-the-point, and well-written book offers invaluable guidance on effective pricing.

Source: The Association of Book Publishers of BC. BC Books for BC Schools. 2008-2009.

Other Titles by Andrew Gregson

Dark Art of Pricing

Dark Art of Pricing

Deliberately Pricing for Profit
edition:Paperback
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