
Language Arts & Disciplines Rhetoric
Measured Meals
Nutrition in America
- Publisher
- State University of New York Press
- Initial publish date
- Feb 2009
- Category
- Rhetoric, Health Policy
-
Hardback
- ISBN
- 9780791493816
- Publish Date
- Feb 2009
- List Price
- $128.95
-
Paperback / softback
- ISBN
- 9780791493823
- Publish Date
- Jan 2010
- List Price
- $45.95
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Description
Provides an alternative history of nutrition in the U.S. that focuses on the power of scientific language.
2009 CHOICE Outstanding Academic Title
As nutritional studies proliferate, producing more and more knowledge about the connection between diet and health, Americans seem increasingly confused about what to eat to stay healthy. In Measured Meals, Jessica J. Mudry looks at the language used in the United States to communicate about health and nutrition, and reveals its effects on reframing, reshaping, and controlling what and how Americans eat. Analyzing the USDA and American federal food guidelines over the past one hundred years, Mudry shows how the language of nutrition has evolved over time. She critiques the trend of discussing food in terms of quantification-calories, vitamins, and serving sizes. She also examines how organizations such as the USDA attempt to legislate a healthy diet by mandating quantities of food based on measurable nutrients, revealing the power of language to make meaning and influence social action.
About the author
Contributor Notes
Jessica J. Mudry is Assistant Professor of Science and Technical Communication at Concordia University.
Editorial Reviews
"Given the prominence of caloric monitoring in American society today, Jessica J. Mudry's Measured Meals is an important and overdue historical evaluation of the rise of quantitative epistemologies surrounding food and eating — Measured Meals makes a substantial contribution to discourses about food." — Gastronomica
"?a thoughtful, well-researched work that serves as an excellent resource for understanding the complexities involved in Americans' relationship to food and nutrition." — CHOICE
"This is a fascinating rhetorical criticism and history of our cultural addiction to quantification as a means of communicating about food and eating." — Kathleen LeBesco, coeditor of Edible Ideologies: Representing Food and Meaning