Marketing Your Product
- Publisher
- Self-Counsel Press
- Initial publish date
- Feb 2003
- Category
- General
-
eBook
- ISBN
- 9781770407503
- Publish Date
- Jan 2014
- List Price
- $10.99
-
Paperback / softback
- ISBN
- 9781551803944
- Publish Date
- Feb 2003
- List Price
- $24.95
-
Paperback / softback
- ISBN
- 9781551808598
- Publish Date
- Sep 2009
- List Price
- $24.95
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Out of print
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Description
Marketing Your Product explains how a company can carve a niche for its product in today's competitive consumer environment. It describes customer's buying impulses, how products satisfy those impulses, how to inform customers about your product, and what it takes to get your products to consumers.
About the authors
Donald Cyr, MBA, is an experienced marketer and educator. He has shared his marketing skills in business, benefitting numerous clients, and taught courses on strategic marketing for executives and businesspeople.
Douglas Gray, LLB is a lawyer, businessman, lecturer, and consultant to government, business, professionals, and educational and financial institutions. He has designed and taught numerous seminars and workshops on successful entrepreneurship, starting a consulting business, and marketing professional services. He has also lectured at community colleges and universities as well as professional development programs in the areas of small business, real estate, economic development, professional consulting, and training program development. Gray has written other bestselling books in the Self-Counsel series including Start & Run a Consulting Business and Marketing Your Product.
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