Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.
About the authors
Alex Marland (Political Science, Memorial University of Newfoundland) was a public servant in the Government of Newfoundland and Labrador from 2003 to 2006. He coedited First Among Unequals: The Premier, Politics, and Policy in Newfoundland and Labrador and coauthored the textbook Inside Canadian Politics. His book Brand Command: Canadian Politics and Democracy in the Age of Message Control won the Donner Prize for best public policy book by a Canadian and the Atlantic Book Award for scholarly writing.
Helping to pull back the curtains are a slate of academics and practitioners—individuals who have been actively involved in these behind-the-scenes processes, including during the 2019 campaign—who paired up to pen each chapter, an arrangement Mr. Marland flagged as unique.
The Hill Times
As a first attempt to expand our appreciation of the many faces of a modern election campaign the book is a success...Inside the Campaign ought to open the way to interesting comparative research.
Other titles by Alex Marland
Legislatures in Evolution / Les législatures en transformation
Inside the Local Campaign
Constituency Elections in Canada
Party Discipline in Canada
The Democracy Cookbook
Recipes to Renew Governance in Newfoundland and Labrador
Inside Canadian Politics
The Public Servant's Guide to Government in Canada
Political Elites in Canada
Power and Influence in Instantaneous Times
Permanent Campaigning in Canada
Canadian Politics and Democracy in the Age of Message Control
Political Communication in Canada
Meet the Press and Tweet the Rest