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Political Science Elections

Inside the Campaign

Managing Elections in Canada

edited by Alex Marland & Thierry Giasson

UBC Press
Initial publish date
May 2020
Elections, Canadian
  • Paperback / softback

    Publish Date
    May 2020
    List Price
  • eBook

    Publish Date
    May 2020
    List Price

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Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

About the authors

Alex Marland (Political Science, Memorial University of Newfoundland) was a public servant in the Government of Newfoundland and Labrador from 2003 to 2006. He coedited First Among Unequals: The Premier, Politics, and Policy in Newfoundland and Labrador and coauthored the textbook Inside Canadian Politics. His book Brand Command: Canadian Politics and Democracy in the Age of Message Control won the Donner Prize for best public policy book by a Canadian and the Atlantic Book Award for scholarly writing.

Alex Marland's profile page

Thierry Giasson's profile page

Editorial Reviews

Helping to pull back the curtains are a slate of academics and practitioners—individuals who have been actively involved in these behind-the-scenes processes, including during the 2019 campaign—who paired up to pen each chapter, an arrangement Mr. Marland flagged as unique.

The Hill Times

As a first attempt to expand our appreciation of the many faces of a modern election campaign the book is a success...Inside the Campaign ought to open the way to interesting comparative research.

Party Politics

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