Fragments of culture often become commodities when the tourism and heritage business showcases local artistic and cultural practice. But what happens when local communities become more involved in this cultural marketplace? Incorporating Culture examines how Indigenous artists and entrepreneurs are cultivating more equitable relationships with the companies that reproduce their designs on everyday objects. Moving beyond the assumption that cultural commodification is necessarily exploitative, Solen Roth illustrates the processes by which Indigenous people have been asserting control over the Northwest Coast art industry, reshaping it to reflect Indigenous models of property, relationships, and economics.
Solen Roth is a cultural anthropologist currently working as a post-doctoral researcher at the Université de Montréal School of Design. She has published in the Journal of Material Culture and Collaborative Anthropologies, and contributed to Jennifer Kramer’s ?esu’: The Art and Life of Doug Cranmer. From 2010 to 2016, she co-chaired the Commodification of Cultural Heritage working group for the Intellectual Property Issues in Cultural Heritage research project at Simon Fraser University.