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list price: $39.99
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published: April 2019
ISBN:9781772124248
imprint: Pica Pica Press

In the News, 3rd edition

The Practice of Media Relations in Canada

by William Wray Carney; Mark Hunter LaVigne & Colin Babiuk

reviews: 0
0 of 5
0 ratings
rated!
rated!
list price: $39.99
edition:eBook
also available: Paperback
published: April 2019
ISBN:9781772124248
imprint: Pica Pica Press
Description

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

About the Authors
William Wray Carney has worked in journalism, education and public relations fields for several decades. He is co-editor of Fundamentals of Public Relations and Marketing Communications in Canada (UAP), an introductory textbook for communications and public relations students.
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Mark Hunter LaVigne, MA, APR, FCPRS (Fellow, CPRS) has some 30 years’ experience as a public relations practitioner, professor/lecturer and published author. For more than 20 years, he has owned and operated his PR consultancy, with a focus on media relations. He wrote the media relations chapter in “Fundamentals of Public Relations and Marketing Communications “ University of Alberta Press (2015). He has also published a children’s book, “The Adventures of Matilda the Tooth Fairy,” and writes and performs music on acoustic guitar, harmonica, ukulele and vocals and co-founded the band The Coyotes, whose CD “Out of the Woods” can be found on iTunes amongst various portals.
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Colin has over 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
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Other Titles by William Wray Carney

In the News, 2nd edition

In the News, 2nd edition

The Practice of Media Relations in Canada
edition:eBook
also available: Paperback
More Info
In the News

In the News

The Practice of Media Relations in Canada
edition:Paperback
More Info

Other Titles by Mark Hunter LaVigne

Other Titles by Colin Babiuk

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