Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.
[ In The News: 3rd edition] is co-written by communications professionals, for communications professionals, but it’s instructive for any member of the audience coveted by officialdom and press: the general public, you... In The News is entertaining and refreshingly frank." Blacklock's Reporter, March 30, 2019 [Full article at https://www.blacklocks.ca/review-monkeys-organ-grinders/]