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list price: $39.99
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published: Apr 2019
ISBN:9781772124248
imprint: Pica Pica Press

In the News, 3rd edition

The Practice of Media Relations in Canada

by William Wray Carney; Colin Babiuk & Mark Hunter LaVigne

reviews: 0
0 of 5
0 ratings
rated!
rated!
list price: $39.99
edition:eBook
also available: Paperback
published: Apr 2019
ISBN:9781772124248
imprint: Pica Pica Press
Description

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

About the Authors
William Wray Carney studied journalism at Carleton University. He has over 30 years of experience in media, public relations, and education. He has taught at the University of Regina, the University of Alberta, and Concordia University College. His work in public relations was primarily in the public sector in Alberta and Saskatchewan. Now semi-retired, he maintains a private practice in Regina. In 2009, the Canadian Public Relations Society presented him with the Award of Attainment.
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Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
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Mark Hunter LaVigne, MA, APR, FCPRS (Fellow, CPRS) has more than 25 years’ experience as a public relations practitioner, professor/lecturer and published author. For more than 20 years, he has owned and operated his PR consultancy, with a focus on media relations. He wrote the media relations chapter in “Fundamentals of Public Relations and Marketing Communications “ University of Alberta Press (2015). He has also published a children’s book, “The Adventures of Matilda the Tooth Fairy,” and writes and performs music on acoustic guitar, harmonica, ukulele and vocals and co-founded the band The Coyotes, whose CD “Out of the Woods” can be found on iTunes amongst various portals.
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Editorial Review

[ In The News: 3rd edition] is co-written by communications professionals, for communications professionals, but it’s instructive for any member of the audience coveted by officialdom and press: the general public, you... In The News is entertaining and refreshingly frank." Blacklock's Reporter, March 30, 2019 [Full article at https://www.blacklocks.ca/review-monkeys-organ-grinders/]

— Holly Doan

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