About the Author

Mark Hunter LaVigne

Mark Hunter LaVigne, MA, APR, FCPRS (Fellow, CPRS) has more than 25 years’ experience as a public relations practitioner, professor/lecturer and published author. For more than 20 years, he has owned and operated his PR consultancy, with a focus on media relations. He wrote the media relations chapter in “Fundamentals of Public Relations and Marketing Communications “ University of Alberta Press (2015). He has also published a children’s book, “The Adventures of Matilda the Tooth Fairy,” and writes and performs music on acoustic guitar, harmonica, ukulele and vocals and co-founded the band The Coyotes, whose CD “Out of the Woods” can be found on iTunes amongst various portals.

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