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Business & Economics General

Fundamentals of Public Relations and Marketing Communications in Canada

edited by William Wray Carney & Leah-Ann Lymer

The University of Alberta Press
Initial publish date
Sep 2022
General, Research
  • eBook

    Publish Date
    Sep 2022
    List Price
  • Paperback / softback

    Publish Date
    May 2015
    List Price

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Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Foreword by Mike Coates.

Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue.

Sponsor: Hill + Knowlton Strategies

About the authors

William Wray Carney has a Honors BA in English Literature from Trent University in Peterborough Ontario and studied journalism at Carleton University in Ottawa Ontario. He has over 30 years of experience in media, public relations and education. He has been a sessional instructor at the University of Regina and the University of Alberta and was Adjunct Professor in risk communications at Concordia University College in Edmonton Alberta. His work in public relations was primarily in the public sector in Alberta and Saskatchewan and he is now semiretired from government, maintaining a small private practice in Regina Saskatchewan. He is the author of In the News: The Practice of Media Relations in Canada (University of Alberta Press, 2nd edition 2008.) In 2009, the Canadian Public Relations Society presented the Award of Attainment to Carney “whose personal activities and/or leadership have gone beyond the call of duty or responsibility to an employer or client and resulted in a pronounced contribution to the status and acceptance of the Public Relations function as a whole.”

William Wray Carney's profile page

Leah-Ann Lymer has worked as an editor in educational publishing for two decades. She is based in Toronto.

Leah-Ann Lymer's profile page

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