In today’s world, the pursuit of perfection is marketed as the path to happiness. We’re led to believe that if we work harder and buy the right products, then we can optimize ourselves into a state of perpetual bliss. But what if this relentless effort is actually working against our natural wiring?

In a world that constantly shouts for more, neuroscientist Dr. Rachel Barr PhD is here to start a quiet revolution, one that whispers: what if you’re already enough?

Instead of demanding yet more productivity, Rachel offers a refreshing alternative: to work with, not against, the brain’s natural rhythms – from its hunger for meaning to the impact of art and creativity on our mental well-being.

Scientifically backed and joyfully accessible, Rachel invites you to stop trying to ‘be your best self’ and instead learn to become better friends with your brain.

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Dr. Rachel Barr holds a master’s degree in molecular neuroscience and wrote How to Make Your Brain Your Best Friend while completing her PhD in the electrophysiology of memory and sleep.

Beyond the lab, her videos as ‘Rachel the Neuroscientist’ demystify the fundamental principles of brain science, empowering her million-plus followers to make informed decisions about their mental health.

Born and raised in Fife, she studied in Bristol and is now based in Quebec, where she shares her home — and keyboard — with Gnocchi the cat.