The dawn of the twenty-first century has been accompanied by an upsurge of anti-capitalist campaigning, challenging the very basis of the New World economic order. This book sets out to explore the lessons from these experiences of social mobilization. How can non-governmental organizations, community based organizations, and the labour and trade union movement develop effective campaigning alliances — without becoming institutionalized and incorporated themselves? How can they balance immediate gains and longer term strategies for transformation? How can they gain media attention without losing control of the message? And how can social movements develop organizational forms that are genuinely representative and democratically accountable, globally?
These questions are explored through case studies including DAWN (Development Alternatives for Women in a New Era), "Education for All," and Jubilee 2000's campaigning against world debt. The book concludes by exploring lessons for building global challenges to neo-liberal agendas and developing more transformatory approaches.

Marjorie Mayo is Emeritus Professor of Community Development, Goldsmiths, University of London. Her research has included learning for active citizenship, and access to justice in disadvantaged communities.

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"In clear and accessible language, Mayo brilliantly outlines key theoretical debates about globalization, democracy and social movements, linking them to concrete case studies of citizen action. In so doing, she poses and explores critical contemporary issues of how to build sustainable challenges to global power through grassroots action. This book is a must for all of those seeking to understand how to build progressive movements for human rights and social justice in the twenty-first century."— “John Gaventa, Institute of Development Studies, University of Sussex