AN INSIDER’S GUIDE TO THE FUTURE OF SNOW AND ICE MANAGEMENT
One of the most groundbreaking books about the snow and ice management industry, First in Snow: Inside the World of Snowfighting sets out to explore, and explain, the complicated and oft-misunderstood trade known as “snowfighting.”
Brad Caton draws on nearly two decades of experience running his Vancouver-based snow and ice management firm, Invictus Professional Snowfighters, as well as in-depth discussions with industry experts ranging from attorneys, insurers, advocates, property managers, salt distributors, and fellow snowfighters, to present a rare, broad-scoped analysis of the challenges, solutions, and dire importance associated with the snow and ice industry.
Caton offers a compelling case for why snowfighting should be viewed as an emergency service, rather than as a service akin to wintertime lawn maintenance. He, along with his interviewees, breaks down exactly what it is that snowfighters do and outlines the burdens placed on the industry by a growing penchant for lawsuits, rising insurance costs, and the all-too-common disconnect between contractor and client due to the nocturnal nature of the business. Property owners, legal and insurance professionals, technology developers, snow and ice professionals, and the general public can all learn from this book’s vast insights on all things snowfighting.

BRAD CATON entered snow and ice management in 2002, after transforming his janitorial business into a snow and ice removal outfit. Today, Brad owns and operates Invictus Professional Snowfighters, one of the few companies in North America that solely focuses on snow and ice management year-round. Invictus was named in 2019 to the Growth 500, Canadian Business's list of Canada's fastest growing companies. Through his involvement with the Accredited Snow Contractors Association (ASCA) and the Snow and Ice Management Association (SIMA), Brad saw a need to bring the industry closer together and offer another voice in thought leadership to his colleagues and clients. This book is the culmination of that vision.

Brad lives in Vancouver, British Columbia, with his wife and children. In his free time, he enjoys aviation, adventure sports, and traveling.

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